Monday, August 19, 2019
Stepping In It
Twitter has inadvertently inserted itself into the Hong Kong protests and not in a good way. It has run advertisements from the Chinese government condemning the civic action. Since Twitter is banned in mainland China, the ads appear to be targeted to the world at large and set the stage for intervention if the protests don't stop. By all accounts, the latest of a million citizens was peaceful, but that is not how the Chinese government viewed it. Twitter has a crisis on its hands, and it needs to respond sooner rather than later. In the firm's defense, this is a fraught situation in which is easy to step into trouble. The company should have seen that it was coming, but no matter. It needs to correct the error -- and quickly.
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