Friday, August 09, 2019
Suspect Marketing
Amazon has formed partnerships with police departments to give them access to its Ring video doorbell recordings. The company considers crime prevention a good marketing strategy. The problem is that Amazon didn't make it public that it was doing this, and it didn't ask householders whether they are willing to cooperate although the police will need to do so. Moreover, some police departments were offering the video doorbell at a discount or free to homeowners as long as the homeowners give up their video. The potential for invasion of privacy is enormous. Someone at Amazon should have thought of this before launching what is now a suspect marketing campaign. The online universe has taken the company to task, and there have been numerous stories about the partnership. Look for Amazon to back off. It is a creative idea badly executed.
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