Monday, September 02, 2019
Smart PR
Industry standards are nearly always smart PR. Consumers are not left in a lurch when it comes to using a product and tied to just one manufacturer's specifications. That is why this makes sense for the next generation of 8K TVs. Technologists complain that standards can penalize users because they limit innovation, which is true, but their specifications allow breakthroughs in other aspects of a product. Think, for example, of the plug that goes into the wall, the wire from the plug and the connector to the TV itself. If every manufacturer had a different way of providing electricity to their electronics, it would be chaos. The challenge for standards, then, is to know what to make common to all elements of a product and what to leave to manufacturers to customize. Such decisions are never perfect, but advances made in products are huge because of them.
Comments:
Post a Comment