Monday, October 07, 2019
Dumb?
Glenlivet is releasing whiskey in a lozenge form, presumably for those who want to drink on the go. Already it is being called a dumb idea and marketing stunt. It certainly is a different way to imbibe, and it isn't clear who would buy them, except for alcoholics. It also is an example that not every marketing idea is a good one. Sometimes, creative output is out of sync with consumers. Glenlivet is going to find out soon whether it has achieved a masterstroke or one more addition to the hall of failed products.
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