Monday, November 25, 2019
Embarrassment Explained
By now, the world knows that during the Tesla presentation of a new pickup truck, the armored windows, which weren't supposed to smash when hit by an iron ball, did break. Elon Musk gamely went on with the presentation and the company has counted 200,000 preorders for the vehicle. It wasn't enough for Musk, however. He had to know why the windows caved when they weren't supposed to. It turns out that a sledgehammer blow to the door of the truck to show its durability had cracked the base of the glass. When the iron ball hit the window, the crack became shattered glass. Musk tweeted the explanation to his millions of followers and moved on. Tesla's challenge now is not broken windows but whether it can produce the truck profitably. That has been an unmet challenge for the company since its beginning.
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