Tuesday, November 05, 2019
Hilton DoubleTree hotels have scored a PR coup -- the first fresh-baked chocolate chip cookies in space. NASA is performing an experiment with a tiny stove on the space station. The question to be answered is if anything can be baked in zero gravity. No one knows what form the cookie dough will take or whether the astronauts can get it locked into an armature designed to hold it. It might float around in the stove bouncing lightly off the walls. It might swell into a cone or a ball. The astronauts will know soon enough. Meanwhile, Hilton can take credit for supplying the ingredients for the test. "The first cookies in outer space." The company has an opportunity to explain what happened and to highlight its participation. It is smart PR.