Monday, December 30, 2019
Transparency
This law is setting the pattern for transparency and privacy of one's web data. It is especially noteworthy because it was passed in California, the state with the largest internet companies. From a PR perspective, Google, Facebook and Amazon shouldn't fight it. It is better for consumers that they know they have the power to remain anonymous if they wish. Expect hundreds of thousands to demand to know what is being recorded about them and tens of thousands to call for the information to be removed. It will be a strain even on the largest businesses and an open target for enforcement if the state puts money behind it. Already, the attorney general says he doesn't have the people or funds to apply the law but two or three times a year. Give it time, however, and it might become a major international standard for online privacy.
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