Friday, January 17, 2020
A Challenge
Porsche's new electric vehicle, the Taycan, already has a PR and marketing headache, courtesy of the Environmental Protection Administration. The EPA-rated mileage for the vehicle is half that of a Tesla. Porsche has hired a "real-world" testing company to check the distance the two car models will actually go. The company's conclusion is that the mileage is higher than the EPA estimate but still well below Tesla. Porsche can trumpet Taycan's performance but it does little to solve a fundamental problem -- range anxiety. Engineering at Weissach will have to go back to the lab to find a way to get longer-lasting batteries, and that will be a challenge. Researchers the world over are focused on developing better batteries but the problem is hard to crack. It has been that way since Thomas Edison spent years and millions trying to develop a replacement product for the lead-acid device. Porsche devotees have faith in the company, but only time will tell if they are right.
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