Monday, January 13, 2020
Can't Win
Burger King set off an unintentional spate of criticism for allowing the word "damn" into one of its ads for its "impossible burger." "Damn" is as mild as one might get for an expression of emotion. Burger King probably wasn't thinking twice by allowing it into ad copy. Nor should it. There are four-letter words that are beyond the pale. "Damn" isn't one. Still, it has to consider the criticism from the "Moms" group in the future. The company can't afford to alienate any segment of the public. The burger wars are too intense for that. It's an interesting PR issue, especially because video drama uses all kinds of swear words, many of them highly offensive. Consider "Breaking Bad." There are scenes in it that will curl the hair of a conservative woman. It would lead one to believe that "One Million Moms" is seeking cheap publicity.
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