Thursday, January 09, 2020
Hype
This article is hype. The product is not out yet, and already it is being touted as revolutionary. One wonders when Silicon Valley will get over such gratuitous publicity. It isn't good for products that come with overly inflated expectations. It is bad for investors who will run if the product doesn't rocket when it is finally introduced. It is bad for the company's employees who have high expectations and dreams of rewards for riding a "sure-thing." Only a few brands can over-promote before introduction and get away with it. That's because they are proven in other ways. Think of Disney+. It soared to 10 million subscribers instantly because it is making its content available online, and its content is choice. One hopes a PR firm wasn't behind the flackery of this article, but chances are it was
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