Tuesday, January 07, 2020
Try, Try Again
The Segway self-balancing transporter was over-hyped even before it was introduced. It swiftly fell from favor and today is most likely to be seen in tourist havens like the Mall in Washington DC. This version of it is an attempt to appeal to the medical market. It is hard to believe it will have much success, but the maker is ready to try, try again. Self-balancing technology is no longer on the bleeding edge. It is engineering looking for a successful application. Maybe the company will break through someday, but this iteration doesn't appear to be an answer. The Segway continues as a case study of publicity that ran out of control and set a new product up for failure.
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