Tuesday, February 25, 2020
Never-ending PR Challenge
Amazon has a never-ending PR challenge -- fake goods. Among its tens of thousands of vendors are scammers who manufacture inferior knock-offs of products and offer them on the Amazon site. Amazon is aware of the problem and working to get rid of cheats, but it might be too large for the company to do much about it. It's Whack-a-mole. For every one knocked down, another begins. From a public perspective, this is a major failing of the firm. One would expect a retailer to certify the goods it is selling, to know where they came from and who made them. With the hundreds of thousands of products Amazon offers, it has yet to develop a system to vet them. The company needs to do better.
Comments:
Post a Comment