Thursday, March 12, 2020
Old But New
Hormel, the maker of Spam, has had an 80-year challenge marketing its product. It seems that troops in World War II were fed spiced canned meat that they mistook for Spam, and they hated it. They brought the distaste home with them. Hormel, meanwhile, recognizing the problem created a national publicity stunt with 80 World War II female veterans who toured the country promoting Spam. That worked until a famous Monte Python sketch used the word, "Spam" endlessly, and it became the denominator of trash online messaging. Spam went into the world computer language and stayed. Hormel tried to sue tech companies using Spam in their names but eventually gave up. It accepted the misuse of its name and learned to market with it. Today, Spam is a growing food product and has universal name recognition. What could be better than that?
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