Wednesday, April 29, 2020
Accuracy
King's Day in the Netherlands is a national holiday with many celebrations and an occasion to wave the country's flag. Imagine, then, the embarrassment of a Dutch marketing company that sent out an email blast for the special day with the wrong flag in it. To be fair, the Netherlands flag and banner of Luxembourg, which was in the email, are nearly identical. They are both red, white and blue horizontal stripes. The difference between the two is the blue stripe. It is light-colored for Luxembourg and dark for the Netherlands. There wasn't much an excuse for making the mistake. It was bone-head and a failure of the company to check before hitting the send button. Now, the marketer has to live with the impression that it doesn't know its own country's flag. As the story says, "Awkward."
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