Friday, April 03, 2020
Smart PR
A host of US companies are pitching in to combat COVID-19, such as here and here. They are doing the right kind of PR -- using their skills and products rather than giving money. Their work will benefit them in the end, which is perfectly OK. They are answering public needs with tools at their disposal. Every company that survives and prospers has a unique product and sales combination. Putting that to public use in times of need demonstrates empathy and humanizes the corporation. They are no longer faceless fonts of market power but real people working for the community. They recognize that their own employees are part of a society in need, and they don't stand apart.
Comments:
Post a Comment