Tuesday, August 11, 2020
Reputation
Sometimes to preserve reputation, a company needs to get tough and make a spectacle out of an employee. That is what McDonald's is doing by suing its ex-CEO for sexual indiscretions and employee relationships. Ousting him was not enough. Now, McDonald's wants back severance payments and millions in other compensation. That's the least it can do. The current CEO made clear to the company that sexual harassment and misconduct has no place in its ranks, whether at the bottom or at the top. Making an example of the ex-CEO is a way of communicating internally and externally that the company is serious and protective of its image. It is a hard part of PR but essential.
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