Online Public Relations Thoughts

 The price of public transgression for a corporation is death.  That, at least, is true for Purdue Pharma.  The company was a criminal enterprise addicting millions with its pill, OxyContin, before legal authorities brought it to justice.  The company is paying a multi-billion dollar fine, but the real penalty comes with its closure as a business and takeover by an entity that is not the Sackler family.  Why did it have to come to this?  Purdue ignored the public for far too long and asked no questions when it provided millions of pills to drug mills across the US.  It looked to the bottom line and not to the ethics of addiction.  It is a PR and marketing failure, destined to be a case study for years to come.  It is also a reminder that there is little need for drug gangs when the company itself is an evil-doer.  Justice caught up with Purdue.  How many other companies are next?