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Monday, November 02, 2020

Hype 

 This is an example of hype from an automotive company.  As one might expect, the article comes from the Detroit Free Press, which is deeply invested in the success of the industry.  While the article carries the stamp of third-party credibility, it gushes about the new electric Mustang to the point of embarrassment.  The real facts about the vehicle will have to wait until the car debuts and is sold to customers who can experience for themselves whether it has the attributes claimed for it.  While the article is good publicity, it is suspect PR because the reporter made no pretense of being objective.  It was as if she was paid by Ford to write the piece.  Once the Mach-E has been tested by impartial car journalists, we will then know whether it is worth the acclaim that was gratuitously given in this article.


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