Friday, November 20, 2020
PR Blow
Tesla's Model S and Y cars have been dropped from Consumer Report's recommended list because of quality problems. That stings and is a blow to the company's PR. Although Tesla is the leader in all-electric vehicles, poor quality manufacturing opens it to competitors who can the same job better. Think General Motors, which is coming after Tesla with a major commitment of resources. It is a pity that the company, which popularized electric cars should be building them badly. Tesla still has time to turn its quality around, but it isn't a lot. When competitors enter the ring in the months to come, the public will have a choice, and if Tesla isn't up to snuff, they will go elsewhere. Elon Musk might want to halt his rush to build trucks and other models and pay more attention to what he is already manufacturing.
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