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Thursday, November 12, 2020

Tricky 

 It's a tricky marketing challenge to start charging for something you offered for free.  Consider Google Photos.    It has announced its unlimited, no-charge storage for photos is being ended.  It will start requiring payment after 15 gigabytes with different subscription levels based on the amount of capacity one buys.  Of course, the company is going to lose some users.  The question is how many.  Once one is ensconced in a service, it is hard to change, and Google is depending on that.  Still, it is a dent in the reputation of a company that it is taking away something.  Google is handling customer relations properly.  It is not making the change until June 21, 2021, plenty of time for one to find another service.


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