Online Public Relations Thoughts

There are times when a leader can't win.  Any decision will spark approbation and condemnation in equal measure.  There is no path to consensus.  So, the executive takes a deep breath and chooses with a hope that time will ameliorate the fracas that will ensue.  That is the PR position California governor Gavin Newson finds himself in today.  He chose the first Latino Senator for California taking over the position vacated by Kamala Harris who is rising to VP of the United States.  The Latino community rejoiced.  The Black community is enraged. African-Americans wanted a Black woman to replace Harris since she would have been the only one in the Senate.  Newsom's political calculus was leavened by the long-term friendship between him and the newly promoted Senator.  Newsom also is looking at the large Latino population in California and betting it will reward him at the polls.  That could be a disaster for him if the Black community block votes for one of its own.  There is no way to know at this point, but it is a classic can't win situation.