Online Public Relations Thoughts

The head of Canada's largest pension fund has resigned his office because he jumped the line on getting a COVID-19 vaccination.   He did it spectacularly.  He traveled to the United Arab Emirates to get his jab.  Why wait for the slow process in Canada as all Canadians are doing?  This is a situation of an individual who doesn't get PR and the need for leadership in a crisis.  He almost certainly had good reasons for advancing to the head of the queue, but they were not good enough for the Canada Pension Plan Investment Board.  When it was discovered what he had done, the reaction was swift.  And, well it should be because the Board doesn't need outrage complicating its affairs along with a government investigation and universal condemnation.  The question any PR practitioner asks is "Why?"  Why can a senior executive be so dense, so disconnected from the public, so abusive of privilege?   One would think in the internet age that leaders understand transparency for their actions.  Some clearly don't.