Online Public Relations Thoughts

Biden's ambitious plans for America are lacking a key ingredient -- communication to the public as to what they are.  It's not for want of trying but citizens aren't listening. They are locked into their own lives, problems and opportunities and paying little attention to messages from Washington.  Biden had better worry about it because his plans have little chance of passing into law without a groundswell of support to overcome Republicans' objections to spending.  What is needed is a rah-rah campaign and steady drumbeating that captures traditional and social media and reaches into the homes of every class and level.  While the administration is talking up the proposals, it isn't enough yet.  There is still time, but not a lot of it to break through the thicket of personal concerns and make people aware of what he wants to do.