Online Public Relations Thoughts

Exxon lost two board seats to an upstart investor worried about its efforts to address climate change.  It was a stunning outcome for a company that dominated Fortune 500 rankings for decades.  Exxon's leadership was confident in its focus on oil for energy and was dragging its feet on responding to shifts in the environment.  It stuck to its knitting at a time when new technologies have come to the fore and petrol is no longer as important a driver to economies as it was.  The change of directors won't turn the company around right away but it will give a voice in the boardroom to concerns for global warming.  It was a public and humiliating rebuke of staying the course and a PR disaster for the CEO.