Online Public Relations Thoughts

This article from Bloomberg BusinessWeek details how Jeff Bezos of Amazon turned the table on the National Enquirer over his love affair and divorce. It demonstrates what money can do to protect reputation.  Bezos spent freely to corner AMI, the parent of the the Enquirer and was able to flip its story from marital infidelity to a politically motivated assault on Bezos, the owner of the Washington Post.  The media bought Bezos' explanation and the Enquirer never had a chance.  Chalk that up to the Enquirer's reputation as a scandal monger loose with the facts in pursuit of a sensational story.  It's an interesting read, but few people have the resources of Bezos to repair their reputations after being attacked.