Tuesday, June 29, 2021
So Hot
The Pacific Northwest is burning in triple-digit temperatures. So too, western Canada. The East Coast of the US is sweltering. It is evidence that climate change is here to stay. One would hope climate skeptics understand now that getting rid of CO2 in the atmosphere is not just a good thing to do but necessary. Yet, some will persist in spinning conspiracy theories for the uncomfortable and dangerous weather. They are beyond reach. The communications target for environmental changes is the massive middle of the public. They know something is wrong with searing heat and drought in places that never used to get it before. They are ready to listen and to adjust. This means more windmills, more solar panels, more ways to reduce gas emissions. It means bending on NIMBY attitudes and more latitude in marketing ways to get the atmosphere under control. Climate communicators shouldn't allow this crisis to go to waste. It is an ideal opportunity to move forward.
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