Online Public Relations Thoughts

UK regulators are going after Amazon and Google for failing to remove fake product reviews on their sites.  The two companies are working to control the manipulation but it continues to be a headache.  This is a PR crisis for both.  One wonders if Amazon and Google have grown too large to capture fraud.  There are too many thieves, and they are resilient, popping up again and again.  They choose to work on Amazon and Google because they are so big, and it is hard to police such sprawling organizations. It is difficult to monitor each product review uploaded to their sites and to determine its source and provenance.  The two companies are trying but they are fighting an impossible, never-ending battle.  Fraud is part of the human condition, and it will never go away.  If they were smaller, they might do a better job of controlling it.