Online Public Relations Thoughts

Citizens of states with low vaccination rates are at last queueing for shots.  The pandemic has become real for them with a surge of infections in their counties and locales. Why did they dismiss the roar of warnings and communications from health authorities, politicians, celebrities and others until now?  That will make for interesting research in coming years.  In short, for many it seems the pandemic wasn't real until friends and neighbors came down with the disease and were hospitalized.  Their circle of close influentials was the tipping point and fear that they were next.  Whatever the reasons, it doesn't say much for persuasive communications.  They did not convince a large segment of the population.