Online Public Relations Thoughts

Scientists using the Hubble space telescope have determined that Jupiter's great red spot is speeding up in its outer ring while its inner ring is maintaining a slow pace. This counter-intuitive procession of winds was a surprising discovery in a feature that has been watched for more than 150 years, according to the article.  It is one more example of how science progresses -- by increments, fits and starts, closer observation of accepted phenomena.  Learning is endless and there is rarely a time when a subject is exhausted.  It is also a reason that we in communications can never stop learning in order to remain relevant.  What we think we know might change with a closer look, with a creative question, with a refusal to accept conventional wisdom.  Sometimes we get ahead of our audiences and have to wait for them to catch up, but we should stay in a position to lead rather than follow.