Friday, October 29, 2021
New Name, Still The Same
Facebook is now Meta. It changed the company name in the midst of scorching criticism over how it is running its social media platform. Facebook will remain but only referring to the software-hardware that connects billions of users. A new moniker will not deflect angry congressmen, regulators and critics who are calling for Facebook to be limited or shut down. In fairness to Meta, it has been more than Facebook for a long time. The corporation is a collection of social media platforms, virtual reality and messaging services. It was due for a name change to reflect that. But, the timing was terrible -- right in the middle of defending itself from tens of thousands of detractors. It makes the company look ham-handed. It wasn't the best PR move at this time and perhaps, given the anger toward it, it might not have been a better later on.
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