Friday, October 08, 2021
Searching For A Mission
The US Postal Service is searching for a mission that can dig it out of the massive hole created by falling first class mail delivery. The organization lost its primary reason for existence with the rise of the internet and email. It has struggled ever since and now is cutting delivery times. It remains vital for a segment of the population, which has yet to benefit from faster package delivery by United Parcel, Federal Express and Amazon and has poorer internet. But that group is small and diminishing by the year. The result is that the Postal Service is spending billions annually to keep open offices around the country that are losers. Congress won't let it pull back so it is stuck in a death spiral. There is little it can say to get the public to return. Its marketing is in the past along with its massive operations. It is a zombie service.
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