Online Public Relations Thoughts

 A new COVID variant has emerged and Wall Street is hitting the panic selling button at this hour.  There are fears of worldwide shutdowns, useless vaccines to stem the spread of the mutated virus and economies once more going into the toilet.  Authorities are deeply concerned and the rush to examine the new disease has begun.  The situation is a reminder once again that it is impossible to predict the future and one of the key qualities of a leader is to remain humble.  There are events that are out of one's control.  One can only back and fill and attempt to get ahead of the situations.  Limiting damage is the best one can do.  As communicators, we should never advise CEOs to make bold predictions.  We don't know nor do they what is going to happen.  The future remains unknown.