Online Public Relations Thoughts

Intel is caught in a geopolitical bind with China.  To satisfy US regulations, it has asked its Chinese customers not to use products from Xinjiang province where the Western world has evidence of forced labor.  Intel has apologized to its Chinese customers for its stance but that hasn't satisfied the government nor the people.  Chinese celebrities have cut ties with Intel and a foreign ministry spokesman has cautioned the company.  Intel tried to communicate by straddling a line between the US and China.  It didn't work.  This is an instance in which a company is on one side or the other.  There isn't much Intel can do.  Its hands are tied and it now faces loss of much-needed Chinese business.  Sometimes apologies aren't enough.