Online Public Relations Thoughts

This is an example of communicating badly.  The Kentucky representative wants to build support among Republican gun owners and chose an awful way to do it. Having your whole family photographed with assault weapons and asking Santa for ammo is disgusting just days after another school shooting in Michigan.  The Congressman has no sense of what is appropriate.  That written, he certainly boosted his appeal to a minority that owns and defends guns, but what about independents who aren't dedicated to the Second Amendment?  Maybe he knows his constituency better than outside observers.  If so, there is much to be scared about.