Online Public Relations Thoughts

Evergrande, the Chinese property developer, has missed its debt payment and is once again at risk of formal default.  

"Failure to make $82.5 million in interest payments that were due last month would trigger cross-default on the firm's roughly $19 billion of international bonds and put the developer at risk of becoming China's biggest-ever defaulter – a possibility that has loomed over the world's second-largest economy for months."

The company is living the Perils of Pauline with one near disaster after another and its investors in revolt.  What can it say to buy time?  Probably little to nothing. It needs to make an interest payment to persuade investors it is viable. There are few words for a situation like this nor leadership that can calm strained nerves.  Persuasion is action, and that is missing so far.  The government seems disinclined to step in so Evergrande is twisting in the wind. It's a terrible position for a CEO to be in.