Online Public Relations Thoughts

 Peloton's CEO has a crisis on his hands.  CNBC reported the company was halting production of its exercycles and other products for two months because demand for its products had dropped.  The CEO denied it, but the credibility issue is in play.  Who do you believe?  CNBC can disavow its reporting or stand by it.  If it stands by its story, it is the medium's word against that of the CEO.  This has made investors nervous if not customers.  The quickest way for the CEO to disprove the story would be to allow reporters to tour its plants and watch workers assembling its gear.  If the company doesn't want to do that, the credibility issue will remain and the company's stock will continue to be pummeled as a result.  The shares have already taken a beating.  Transparency is needed and only the CEO can provide it.