Tuesday, February 01, 2022
Marketing Headache
This is a marketing headache for any manufacturer. At issue is how to clear out old inventory in preparation for the new. When tipsters leak features and functions of not-yet-released products, smart shoppers wait for them and present inventory sits on shelves unsold. Ideally, the manufacturer tapers production and old inventory is cleaned out. Practically, it doesn't happen if buyers' expectations have been reset. Hence, mark-downs, end-of-season sales and other incentives to get buyers to change their minds. It is an issue as old as the economic transaction itself and it will never change.
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