Monday, February 14, 2022
Thinking Big
Polestar, an electric car manufacturer spun out from Volvo, is thinking big. It ran a Super Bowl ad that takes shots at Tesla and Volkswagen while featuring its sedan. While cheeky, the company has a long way to go to catch up with its two competitors. Tesla is producing a million cars a year now and Volkswagen is converting its entire portfolio to battery power. While Polestar can make claims, the PR proof is in its performance. An ad, no matter how good it is, doesn't make the grade. The company will need to deliver hundreds of thousands of vehicles soon to show it is a force in the market.
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