Online Public Relations Thoughts

Say what you want about former President Trump, but he is consistent in his messages of rage. Even his Easter greeting was a complaint.  Political handlers work hard to keep candidates on message.  Trump has never varied and he maintains a core of believers as a result.  In that regard, he should be the envy of politicians everywhere.  Unfortunately, his words are lies and the more he states them, the more ridiculous and dangerous he becomes.  Political communications tend to pander to the public and promise more than they can deliver.  Trump's promise to Make America Great Again is a throw-back to discontent and broken promises designed to make voters angry.  In that, he has succeeded and taken the Republican party with him.  As long as he is consistent, he will maintain some support.  One hopes his believers are small in number.