Online Public Relations Thoughts

How do you get consumers who are used to a free service to pay for it?  This is the challenge facing Zoom, the online video calling software.   It is an age-old problem for marketers.  Can you get the public hooked enough that once free is taken away, they will transition to a paid service?  In Zoom's case, the phenomenal growth it saw during the pandemic is no longer there.  Consumers are no longer house-bound.  Hence the need to join remote business meetings and to talk to loved ones at length has gone away.  Zoom has entered a period of slow growth and there isn't much the company can do about it.