Online Public Relations Thoughts

Softbank's Vision Fund has just posted a $21.6 billion quarterly loss.  There isn't much its founder can say.  The bleeding-edge technology fund has been hammered by growing interest rates and inflation.  The fund is going into "defensive" mode and laying off employees, but it might have to do much more than that.  Communications will be important, especially to employees looking toward the door.  The fund needs its best and brightest minds to turn the situation around.  What will be damaging is if the founder goes silent and lets rumor run rampant.  Further deterioration is entirely possible before the bleeding can be stopped, and it can spook the investment market.  Softbank won't be the only fund to declare a huge loss but misery won't love company.