Wednesday, September 07, 2022
A Blow To Reputation
E-cigarette maker, Juul, has just agreed on a nearly $440 million blow to its reputation. That is the settlement amount with 33 states and Puerto Rico for marketing vaping products to teens. And, Juul is nowhere near being out of the woods with the FDA bent on banning its products and many more lawsuits to litigate or settle. One wonders how a company could go so far wrong that its existence is threatened. Juul had started by marketing itself as a healthful alternative to the tars and chemicals in tobacco. It was feeding pure nicotine into the lungs of smokers. It missed the fact that smokers are addicts and nicotine is the addiction. The dangers of smoking are still there. Juul is shifting its marketing to target older smokers as an alternative, but is it too late for the company's survival?
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