Online Public Relations Thoughts

New Jersey had celebrated a big environmental win over disposable plastic bags after implementing a law forbidding use of them and mandating reusable sacks. The lawmakers didn't consider what householders would have to do with reusable bags, especially those from grocer delivery companies.  The companies can't take them back for sanitary reasons so they are piling up in homes across the state.  Thus a giant environmental PR win has become the newest PR headache.  New Jersey lawmakers aren't sitting still.  They are in the process of "tweaking" the law to solve the problem, including requiring that delivery companies take the bags back.  It is an example of unintended consequences of good deeds, something PR practitioners need to consider when developing programs for their organizations.