Online Public Relations Thoughts

Ukraine's steady advances against Russian armor and troops is a moment of danger.  There is no telling what Russia will do but it is certain to counter attack at some point and Ukraine will be facing a different kind of warfare.  Is it ready?  Are its troops prepared for the grind of war and possibly the need to fall back?  What messages should Zelenskyy be sending to the soldiers and civilians?  Above all, there should be a note of caution, of acknowledging hard fighting ahead, particularly as 300,000 fresh Russian troops arrive at the front.  Ukraine's gains are satisfying for its citizens and military but they could be illusory.  There is more to this war to come.