Friday, November 25, 2022
Caught
Russia's largest tech company, Yandex, wants out of the country. The war in Ukraine has affected its business and its stock is in the dump. Chances are good that Putin won't agree with a move. He needs as much industry as he can get to sustain his efforts on the battlefield. This leaves Yandex caught in an international bind, and there isn't much the company can do to resolve it. PR and marketing can't help. Communications at best can only be backchannel with the Russian government. Public protest will bring the force of Putin down on the company and its business will suffer deeply. This is a time when even strong leadership is flummoxed. Yandex can only ride the situation out and hope for the best.
Comments:
Post a Comment