Tuesday, November 22, 2022
The Future Hasn't Arrived
Amazon's Alexa, the smart voice-assistant, has been deemed a "colossal failure." It has cost the company $10 billion in losses this year alone. Why? Amazon had planned for the devices to produce revenue by added services and advertising, but that is not the way consumers are using them. They are, rather, asking about the weather and the time, neither of which can be monetized. But, Amazon is not alone. Google's Assistant and Apple's Siri aren't doing well either. Voice assistants are part of a future that hasn't arrived and might never. That's a shame because they are a great idea, but the public isn't ready even though tens of millions of the devices have been sold. Yet another product that is fated for the dustbin of technology.
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