Online Public Relations Thoughts

Elon Musk says he will step down as CEO of Twitter if a poll goes against him, and so far, it is.  Could it be a return to rationality for the mercurial entrepreneur?  He has made a PR and reputational mess out of his short time as leader of the social medium.  He stands to lose much if not most of his $44 billion investment in the service if it goes bankrupt.  It is gushing red ink as advertisers pull out.  Musk is a case of self-destruction, which will be a study for years to come in business schools.  His self-belief that he could do no wrong set him up for a terrible outcome and now his other businesses are suffering for lack of his attention.  The best result would be for him to step down, admit that he didn't know what he was doing and appoint a CEO who can guide the medium back to breakeven or put it into bankruptcy.  That would require admission of ineptitude, which will be hard for someone who has been so spectacularly successful for so long.