Online Public Relations Thoughts

Stocks rise and fall on the reputations of companies' CEOs.  It is a key reason for PR -- to protect the image and character of an organization's leaders.  Elon Musk is proving a point that practitioners have made for decades.  Aberrant behavior affects the price of equity.  Tesla's stock price has plummeted over worries about Musk and his inattention to the car company.  Musk stretched himself too far and it shows.  He has acted in willful ways and it has harmed his reputation.  His car company is not on the ropes yet but there are plenty of worries about its near future and that has resulted in waves of selling.  Maybe someone will get through to him but that will be tough.  He lives in his own world that the markets were happy to accept as long as Tesla was successful, but now that it has matured and Musk continues his ways, the mood is sour. Musk can't get away with his behavior for much longer.