Online Public Relations Thoughts

This is an example of positive public relations.   LeBron James isn't just talking about himself and how good he is at basketball.  He is giving back and seeing to it that those who need a leg up get it.  It is a reminder that PR is what you do more than what you say.  It is what you are and not what you pretend to be.  The strongest persuasion is action and not spin.  It is based on facts and not fiction.  Too many practitioners have forgotten that and rely on words to build a phony case.  They persuade through lies and eventually they are found out.  They play for winning the moment and neglect the long term.  James is none of that.  His persona is what he is doing and has done.  He is a lesson to all.