Online Public Relations Thoughts

As bankers know and are learning once again, financial systems run on trust and reputation.  A bank run cuts through numbers and math and strikes at the fear the public and institutions have of losing money. The banks in trouble today are upsetting the system of trust and there are additional fears of contagion -- one bank falling after another because the public no longer believes their assets are safe.  The FDIC has put in guard rails to slow such runs but it hasn't stopped them and bailouts are still a feature of the financial world.  It is a brutal reminder that at the heart of a multi-trillion dollar segment of the economy is old-fashioned human emotion and always will be.